' Belarusians' expensive cars are being confiscated '
Once we were asked how to increase the sales of super-expensive Range Rover SUVs with trade-in option twice in a month. We honestly answered that we don't know. That's what we came up with a while later.
We hired British Road Policemen and confiscated about 2000 luxury cars on the streets of Minsk in a week. Target audience was caught - the article on the main news portal had 300K views which is 20-25 times higher than daily average.
Policemen and tickets were a fake unlike the result - double Range Rover sales rise next month after the campaign.