MINI is non-ordinary car so its launch should also be extraordinary.
We turned citylights into huge trinkets with clockwork keys, QR-code contained links to the official MINI site and Belarusian MINI Club Facebook community.
Next 'clockwork' MINIs parked near the coolest Minsk clubs and cafes, visited best concerts and racing events.
MINI is a cool toy for adults. Those adults who can afford one.